DISCURSIVE CONSTRUCTION OF EUROPEAN IDEN- TITY IN CROATIAN MEDIA Recent Shifts

If one wants to research media and its language, one has to bear in mind that every type of discourse is biased and – even more importantly in our case – the product of a certain ideology. In this paper, I will try to answer the question, how discourse is involved in the reproduction of ideology in contemporary Croatian society. In other words I will ask, which sort of ideology is mainly represented in the discourse of the Croatian media, and how ideologies are related to the field of interest fixed in the title – European Identity. This article only highlights some aspects of research that is part of a wider project at Jagiellonian University in Krakow.1 The paper is divided into three parts: the first part defines the methodology and the framework of the research by asking some crucial questions. In the following section, I will present the results of my research, and in the last part I will draw some conclusions.